Published at: 05:04 am - Wednesday April 13 2011
Recently, I was having a conversation that I have had several times over the course of my career. Always with different people, but the gist is the same: why is it that people who would not ask for free merchandise from a craftsman, do not hesitate to ask for talent to be given away for free?
There are certain industries, music being one of them, wherein you routinely are asked and even expected to play for nothing or next-to-nothing. Whether it’s for a fundraiser, a project, or an opportunity for some extra exposure or other event, some folks simply expect you to give away your hard-earned talent and skills because they are ephemeral. We don’t have a widget that we can pull off of a shelf, hold in our hand and say “I spent $2.50 wholesale to buy this widget and need to sell it at $5.00 to cover my overhead and expenses”. There is no tangible and lasting evidence that anything was consumed when the product is an experience.
Of course we do have expenses that we have incurred to make the experience not only happen, but if we are careful, memorable as well. There’s the equipment (guitars, microphones, fiddles, strings, rosin etc.) and the training — let me assure you that Vanderbilt degrees do not come cheap! These factors at the very least involve an outlay of cash just to make the music possible. What about all the time spent practicing? Considering the number of hours I put in to every single song I perform, I don’t even come close to minimum wage when I DO get paid.
This brings me to the title of this post “Why buy the cow, (when you can get the milk for free)?” — usually referring to sex, but hey, that’s an experience too, right? Why support a musician or other experience-giver as you would a retail venture, if that person’s talent is only useful when it is being consumed? Like the “If a tree falls in the woods…” scenario, if a musician has talent, but no one is there to hear it, does it have any worth?
To answer my own somewhat rhetorical question, I think the worth is in the realization of the absence of the music, and what would be lacking if the musician was not there. However, to the person who is asking you to play for nothing simply because you can, you are left holding the bag as a horrible, selfish person if you refuse.
“You could make this work if only you would share your skills without thought of compensation! It’s not like you’re using them right now! It costs you (the musician) nothing to take out your fiddle and play, and that simple act would make this a better, more profitable experience!”
Yet, if you respond that this is your livelihood, and that you would have to charge for those services, you’re greedy. Would these same folks expect to call a plumber and say “Hey, you’re not doing anything right now and my sink is plugged. You should come over here and fix it for free, because you can.” All it takes is know-how, right?
I am not angry or upset — I am merely making an observation that talent — all kinds of talent — is not valued in general as a commodity. This is why we don’t pay our teachers enough, and why we have few qualms about paying for the part at the auto mechanic’s, but the labor fee burns our biscuits.
I was heartened that the conversation to which I am referring was between myself and a venue owner. This person also has a creative aptitude aside from her venue management, and can understand the frustration that often accompanies those trying to transform a skill into a living. However, as sympathetic as she is, she is a business owner and has to try and make the most fiscally responsible decisions she can during a difficult period for entrepreneurs.
Perhaps the next time you are spending your very hard-earned money, think a little about the intangibles that had to go into that purchase — it might be the customer service that you experienced during your visit, or the atmosphere that was created to make you feel as though that item was one you should own. (Perhaps created by the music that was playing at the time?)
Then, consider your own talents and how other people benefit from them — I’ll wager that you feel they have worth as well.